Don’t bother with agility if you don’t have feedback

June 24, 2020 | Matthew Carswell

Don’t bother with agility if you don’t have this

It’s a word you hear all the time. Unfortunately, you don’t normally hear it together in a sentence with Agility. The two words should be inextricably linked.

It’s feedback. If you are in the business of providing a product or service with value, feedback is your lifeline. In theory if your firm could obtain 100% of all positive and 100% of all negative feedback – you’d have all of the information needed to dominate your market. 

Now enter agility. Agility has gained some serious buzz word cred in recent times. However, in our opinion agility for its own sake is worthless. Is there a point to being agile if you do not know which direction you are going? You can be lightning fast to change, but without high fidelity feedback your agility might cause more problems than it solves.

Here are two important points to consider on feedback.

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