At JumpModel we think of Value Hacking as two distinctly different things. Value Hacking is both a philosophy and also it is a set of actions. The philosophy says, “Let’s be obsessive about creating the most benefit for the least cost, zero exceptions”. It’s a noble philosophy in that if followed, inevitably something great will happen.
But a philosophy doesn’t always translate well to the real world. We can’t deposit a philosophy in the bank and we definitely can’t use it to write a statement of work or get sign off on an idea. So what does Value Hacking look like as a set of actions? How can it be employed to deliver new solutions to age old problems? Value Hacking, whether for digital or elsewhere starts with a high performance feedback loop.